One-Minute Read: Are You Pinging?
Posted on October 9, 2008
Filed Under Communication, Miscellaneous, Articles, Marketing | Leave a Comment
by Karen Susman
I’ve been pinging all afternoon. No. My motor isn’t making a high-pitched sound. Pinging is contacting a person briefly.
I’ve collected a big folder of people I should contact. I’ve picked up the phone and called for a brief chat. I wasn’t selling. I just was finding out what was going on in their lives.
Ping. Ping. Ping.
I e-mailed another bunch just to touch base.
Ping. Ping. Ping.
I saw that one of my contacts just took a new job in a firm in New York. So, I swiveled my chair around to my box of note cards and wrote her a brief note of congratulations.
Ping.
A client mentioned she has a new, bulldog puppy. I put a fresh squeaky ball in a small box and mailed it off to her.
Ping.
With each ping I made a note and date to follow up again.
Maintaining relationships takes work. Pinging, quick contacts, gets your name in front of your network quickly. See how many people you can reach in an hour via phone, e-mail, notes, articles and other modes.
Let me know what creative ways you keep in touch, or ping.
Happy pinging!
©Karen Susman.
Karen Susman, Speaker/Author/Coach, works with organizations and individuals that want to maximize their performance and quality of life. Check out her free tips and articles at www.karensusman.com. Karen can be reached at 1-888-678-8818 or karen@karensusman.com.
Effective Information Marketing is the Key to Growing Your Customer Base
Posted on October 7, 2008
Filed Under Information Marketing, Online Marketing, Articles, Small Biz - Misc., Marketing | Leave a Comment
by Travis Greenlee
If you believe that conventional marketing tools and techniques have lost their applicability and are no longer useful, then you should definitely consider other effective options such as information marketing techniques. This new line of thought certainly works because it helps in developing trust and confidence amongst your target audience by using the concept of ‘giving’ rather than ‘getting’.
Information marketing is all about sharing valuable information with your prospective customers, something that can be done in many different ways such as sharing email newsletters, special reports, articles, and ebooks.
Sell Your Book Without Bookstores
Posted on September 25, 2008
Filed Under Writing/Publishing, Articles | Leave a Comment
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
In the last four weeks, one of my clients sold over 10,000 books, without ever hassling with bookstores. Here’s how your book can generate this kind of quantity sales this quickly:
Background
It all started when Stuart Ballan attended my Publishing Game Workshop. According to a Harvard Business School report, 84% of books in large US bookstores sell 2 copies or fewer each year; only 2% sell 10 or more copies in a year. In addition to these dismal statistics, Stuart was stymied by another complication: He lives in Israel, rather than the US, so marketing books in the US was sure to be more complicated for him. So Stuart decided, with my encouragement, to temporarily ignore US bookstores for his children’s book, “Who Invented Vegetables?”
Develop a Positive Belief System about Promoting YOU
Posted on September 23, 2008
Filed Under Self-Promotion, Online Marketing, Blogging, Articles, Marketing | Leave a Comment
by Debbie Allen
“If you don’t toot your own horn, you can’t enjoy the music!”
- Debbie Allen
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When a friend of mine, Larry James, first stated, “I’m a shameless self promoter,” I laughed, thinking that his comment was funny. Then I thought for a moment, and I realized that I’m a shameless self-promoter, too. I had just never thought of my marketing approach as being SHAMELESS before that day. I’m always looking for opportunities to market my products and services.
Not only do I look for opportunities everywhere … I ACT upon them quickly too. Few marketing opportunities slip by me unnoticed. I just keep on marketing and promoting and doing whatever it takes to be successful in business.
Expert Status Desired? Speak to Groups!
Posted on September 11, 2008
Filed Under Miscellaneous, Articles, Speakers, Marketing | Leave a Comment
by Alicia Smith
When I started building one of my early businesses - a review course to prepare people for the Texas Real Estate exam - I knew I had a great idea, but I wasn’t sure how to reach prospective students. The easiest group to identify were licensed salesmen who might be interested in getting their broker’s license. Active salespeople are required to work under a licensed broker. So I contacted the broker/manager of the largest real estate offices and offered my services to speak to their agents.
I created a flier with descriptions of 5 topics that were of interest to active agents. The brokers chose the topic and dates were set to speak to their agents at regularly scheduled sales meetings. Timely topics made being invited in easier than I imagined.
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