For Professional Speakers: How Can You Convert a Seminar to a Keynote?
Posted on September 2, 2010
Filed Under Articles, Communication, Miscellaneous, Small Biz - Misc., Speakers, Success Tips | Leave a Comment
by Patricia Fripp, CSP, CPAE
In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty.
“The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.”
—Bill Gove, First President of the National Speakers Association
“With a keynote speech, the presenter is the star. With seminars, the leader needs to make the audience members the star.”
—Don Thoren, Past President National Speakers Association and Long-time Seminar Leader
To understand the big difference between keynotes and seminars, start by appreciating the unique characteristics of each. “Conversations occur in both keynotes and seminars,” explains Fripp Associate, Dr. David Palmer, Silicon Valley management guru, seminar leader on negotiations, and professor in the MBA program at Santa Clara University. “In a seminar, attendees learn more when you get them to do most of the talking. Your role is to set up the situations and guide them, letting them teach each other. But with a keynote speech you are presenting a conversation between you and each member of the audience. They are talking back to you in their own heads. During your speech, ask questions, then pause while the audience members think about what you have said.”
So Who Needs Customers Anyway?
Posted on August 31, 2010
Filed Under Articles, Customer Service, Marketing, Miscellaneous, Sales, Small Biz - Misc. | Leave a Comment
by Ron Rosenberg
There’s a conversation that takes place far too often with attendees in my live programs. It goes something like this:
Me: What is the purpose of a customer?
Them: To get the sale.
Unfortunately, the truth of the matter is that it’s quite the opposite: the purpose of the sale is to get the customer!
Most people follow a very rudimentary business plan: find a prospect, call the prospect, get the sale, move on to the next one. This sounds curiously like the instructions on the back of the shampoo bottle: wet hair, lather, rinse, repeat.
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Article Marketing & Blogging – 3 Great Ways to Repurpose Your Articles on Your Blog For More Traffic
Posted on August 10, 2010
Filed Under Articles, Blogging, Internet Marketing, Marketing, Miscellaneous, Online Marketing, Small Biz - Misc., Success Tips | Leave a Comment
By Jeff Herring
Blogging and article marketing go hand in hand. In fact, one of the most frequently asked questions I get is “can you use your articles on your blog?”
The answer is not only a huge YES! In fact, if you are not using your articles on your blog you are leaving tons of traffic on the table.
3 ways to repurpose your content on your blog
“Life Balance: Get You Some “Freeness”
Posted on July 27, 2010
Filed Under Articles, Miscellaneous, Small Biz - Misc., Time Management | Leave a Comment
by Karen Susman
Note from Terry: This article is a bit different than the ones I usually post, but it’s something I’ve been trying to incorporate into my own life/business this year … and I must say, Karen’s article is spot on! As business owners, I think many of us often get so caught up in running our businesses and getting things done that we forget about the simple things and the pleasure they bring to our lives. It’s amazing what a little “freeness” can do to help restore that balance many of us crave.
At a picnic last week, I had an enlightening conversation with a six-year-old imp we’ll call Betsy in order to protect her parents. I asked Betsy what she was doing this summer. She said she was attending several week-long camps such as drama, soccer, and Barbies. (I made up the Barbie day camp, but there is a camp designed now to appeal to every interest of child or parent.)
I asked Betsy what she was doing the rest of the summer. Betsy answered, “I have a week long swimming camp. Then before school starts, I have two weeks of freeness.” Glee broke out on her freckled face.
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Why Video is Your Company’s Best Friend
Posted on July 22, 2010
Filed Under Articles, Internet Marketing, Marketing, Miscellaneous, Multimedia, Newsletter, Online Marketing, Self-Promotion, Small Biz - Misc., Social Media Marketing, Web 2.0, video | Leave a Comment
by Terry Green
Why Video is Your Company’s Best Friend is the feature article for the July 2010 issue of Speak Up and Make Money! Click here to view the rest of the ezine.
Wouldn’t it be great if your company became the next craze on YouTube? The one thing everyone couldn’t stop talking about at the water cooler? It actually could happen.
Video has changed the world in numerous ways and web video has only made the revolution stronger. Sites like YouTube can transform an individual, or a company, from an unknown entity to the biggest star in the world. The power of viral video is well known, and many marketing professionals are busy trying to help their companies become the next big thing.
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