Does Your Marketing Need a Flip Flop?
Posted on July 1, 2008
Filed Under Internet Marketing, Miscellaneous, Articles, Speakers, Marketing | Leave a Comment
by Jane Atkinson
Quite often I’ll Google speaker websites to check out the competition for my clients. In today’s competitive climate, it shocks me to see that many speakers still start out their home page saying things like ‘John Doe is the best speaker you’ve ever heard. Hire John for your next meeting’.
Yeah right!
As the economy tightens, do you think that John Doe is the type of speaker that clients desire? I have my doubts.
The marketing flip flip is about putting the outcomes to the client first, and thespeaker (as the solution to their problem) second.
Unless you are a celebrity or bestselling author, your website should probably not be about you.
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Sorting Out the Web 2.0 Puzzle … What Social Media Do You Actually Need?
Posted on June 27, 2008
Filed Under Communication, Web 2.0, Internet Marketing, Miscellaneous, Articles, Blogging, Marketing | Leave a Comment
by Suzanne Falter-Barns
I don’t know about you, but I’ve had a big dark hole in my consciousness for a while around social media (Web 2.0). I’ve read about it eagerly, and visited plenty of MySpace and Face Book pages. I’ve been invited again and again to link up with this person, or ‘friend’ that person … and I’ve done so generally. All the while aware that I have no master plan here - no strategy.
And then there’s Digg, del.icious, YouTube and a host of other social bookmarking sites - where do they fit in overall? Basically, I’ve felt like I had no clue what I was doing.
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WordPress As A Blog
Posted on June 24, 2008
Filed Under Web 2.0, Web Stuff, Blogging, Articles, Resources | Leave a Comment
by Dean Hua
As an author, you’ve been hearing a lot of buzz about the power of blogging. Penelope Trunk, author of The Brazen Careerist, used blogging to land a 6-figure book deal. Tim Ferris, author of The Four Hour Work Week, used a blog to build buzz for his new book and watched it skyrocket to the top of Amazon’s sales charts.
You dream that you can do the same; and now, anything is possible. And with WordPress, you are on the right track to getting there.
One of the unique features of WordPress is the ability to connect to other blogs via trackback. When other blogs reference and link back to your site, you receive notification through the administration interface. This form of linking from one blog to another is called a trackback.
Why Book Authors Should Consider Wordpress For Their Web Presence
Posted on June 19, 2008
Filed Under Web 2.0, Web Stuff, Blogging, Articles, Resources | Leave a Comment
By Dean Hua
Part 1 of this article will focus on how Wordpress can be used as a website and robust Content Management System for book authors. Part 2 will focus on how Wordpress can make for a powerful web publishing and blogging platform.
In recent years, the Internet has made significant breakthroughs in technological advancement. The proliferation of new technology has allowed people to promote their businesses in more meaningful and powerful ways. Businesses that have adapted to these new technologies have gained a competitive edge over their rivals.
Two tools that are blazing a trail in this next generation of the Internet are blogs and content management systems (CMS).
Known as on-demand web publishing platforms, blogs and CMS have allowed businesses to articulate their message in more powerful and engaging ways than they have in years past. At the forefront of the blogging revolution is a robust and popular platform called WordPress.
Businesses across many industries are taking advantage of this new technology. Unfortunately, book authors have been slow to adapt and are instead still relying on static websites and unproductive book tours to promote their work.
How to Make Your Email Promotions Sell More
Posted on June 10, 2008
Filed Under Internet Marketing, Online Marketing, Articles, Small Biz - Misc., Marketing | Leave a Comment
by Alicia M Forest, MBA
Multiple Streams Queen & Coach
Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There’s a science to it, more than an art, and to get you started, I’d like to share a tested formula for you to follow.
Taking the time to consider and answer the questions below before you write your email promotion will make it easier to write, easier for your reader to engage with, and easier to turn your prospect into a buyer.
Here are 5 essential elements to writing email promotions that will increase your sales:
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