5 Ways To Get People To Discover YOU Online
We all know that it’s absolutely essential to have a website if you have an online business. But on the other hand, your website won’t do you a bit of good if people can’t find it. While the importance of search engine optimization (SEO) cannot be denied, there are also lots of other ways to guide visitors to your website. Debbie Allen, International Business Speaker and Award Winning Author shares five simple things that you can do to help people find you on the web.
5 Ways To Get People To Discover YOU Online
By Debbie Allen, All Rights Reserved
- Send Them an Email With Your Signature
Always use a well-crafted signature file at the end of your email message. It amazes me that so many people miss this simple online marketing strategy. It is easy and very effective! You not only give prospective customers every way possible to contact you – you also have the opportunity to drive them to you Web site. Always include your email address, snail mail address, phone, fax, catch praise and/or unique selling proposition, something for free on your
Web site and a hyperlink directed to your site.
Expertise… The New Imperative for Speakers
Expertise… The New Imperative for Speakers
by Sandra Schrift
The National Speakers Association is emphasizing national reasons for their members to develop and enhance their expertise to improve their speaker’s business.
Here is a TOP TEN list by professional speaker, Alan Weiss, CSP. He proposes that expertise is present and strong when an individual emotionally and psychologically:
- Regularly and spontaneously creates projects, speeches and other interventions that utilize various permutations and variations of the expertise.
- Demonstrates outright zeal and joy when engaged in the pursuit, elevation and communication of the expertise.
- Feels elated, rather than drained, after being challenged about the subject matter.
- Equates the expertise with the overused term, “authenticity.” That is, “this subject matter is me.”
- Sparks others and subsequently triggers motivation through sheer enthusiasm.
- Rapidly develops and evolves the expertise; is motivated to create sharp learning curves.
- Is drawn “magnetically” to the subject area; making it hard to disengage or omit it from thought.
- Steadfastly believes and evangelically persuades that it is in the best interests of others to share in the pursuit, skill or topic.
- Feels frustration when the skill can’t be applied or can’t be understood by others.
- “Retreats” to the expertise for solace, reinvigoration, comfort and self-worth.
Written by Coach Sandra Schrift – a career telecoach to emerging and experienced speakers who want to get to the next level in their profession. Visit her on the web at: http://www.schrift.com to learn more about her Speakers University teleclasses. And, be sure to sign up for her great newsletter – Monday Morning Mindfulness!” Phone: 619-688-9467 or email Sandra@schrift.com.
Room Set-up For Maximum Mirth
Room Set-up For Maximum Mirth
by Tom Antion
The arrangement of chairs, the sound system, the lighting and the
overall climate of the room can make a big difference in the way
a presentation is received. You may not think you have much
control over these items, but think again, because you do.
If you have prior access to the room where your presentation
will be held you should always get there as early as possible. I
have never had a presentation where everything about the room
set-up was perfect. There is always something amiss. Expect
minor problems to be the norm. The first time I gave the full day
seminar associated with this book I had a few minor problems. The
sound man who had the mixing board, wireless microphone and
tape deck didn’t show up. The videographer was delayed with a
speeding ticket and showed up 10 minutes before the program was
to start. That caused a 40 minute delay. Fifteen minutes into the
program the video projector, an integral part of the program,
conked-out. So what did I do? I had a back- up, hand-held microphone with a long cord with me so I plugged it into the meeting room’s sound system. One of the other
presenters had a portable cassette player so we played the opening
music on the cassette player and put the microphone in front of the speaker. It wasn’t the best sound, but it got the job done. I had a good quality home-grade video camera there that was supposed to shoot secondary footage. It was just being moved to the main
camera position when the video technician showed up. The video projector quitting on me was a different story.
All the other problems were handled before the seminar actually started. Since the projector was to be used throughout the day something had to be done and done quickly. I told the audience to take a five minute break and we all scrambled to check out the projector. We determined that it was nothing that we could fix fast, so I made plans to bring in several monitors arranged as back-up. This was not as good as an 8 foot by 8 foot screen, but it would have to do. While we were checking out the video projector one of the seminar participants was watching us and overheard
my decision to bring in the monitors. He said, “Listen, I’ve got a video projector at my office. I can go get it and have it set up in
20 minutes.” He did, and I gave him a $90.00 audio tape album for
his trouble.
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Speaking Body Language
Speaking Body Language
By Robert F. Abbott
I observed an almost surreal event when I was a business student.
At the front of the classroom, an entrepreneur was practicing a
pitch he would make later to venture capital firms. Specifically,
he was talking about a technology his firm had developed, a
respirator which had the potential to save the lives of many
infants.
When he talked about the potentially great financial returns,
the audience, made up of business students, sat back passively.
But when he talked about getting babies through critical moments
with his respirators, every single person in the classroom sat
up, alert and fully focused.
As he went back and forth between stories of saving babies and
talking about financial results, almost every student in the
classroom moved with him. And what’s more, it was almost as if
the students’ movements had been choreographed.
We sat up together when the entrepreneur talked about saving
babies, and we sat back in unison when he discussed the numbers.
And, by the way, I did it too until I become aware of how we
were responding as a group.
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Stop Listening to People Who Aren’t Getting Booked,
Stop Listening to People Who Aren’t Getting Booked,
and Making Big Money, TODAY…RIGHT NOW!
by James Malinchak
Be careful of listening to that old line that’s been floating around for years. I’m sure you’ve heard it many times:
‘Learn from people who have been there, done that!’
That seems fine on the surface, but it’s just no good when it comes to your speaking business. I highly recommend you take it deeper than that and use my criteria for determining who I personally choose to learn from.
Here it is…
AND WHO ARE STILL DOING IT TODAY!’
Just because someone has been there, done that doesn’t mean much if they still aren’t out there, NOW, competing against, and getting booked over, other speakers for dates.
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