From Services to Products
From Services to Products
By Biana Babinsky
Learn how to create products – ebooks, special reports, audio recordings, CDs and more at http://www.MarketingSalad.com
For many of your potential customers it is much easier to make a decision to spend $20-$40 on your e-book, than $100-$300 for a consulting or coaching session. Having products and services in different prices ranges will help you introduce your expertise to a wider audience, reach more people, and, ultimately, gain more projects and clients.
Many of my clients offer great services, but sometimes have a hard time coming up with an idea for a product that will appeal to their core audience. I recommend that you use your expertise, services you already offer and the needs of your target audience, when brainstorming new products. Let’s see and brainstorm how you can use your services and expertise to offer a new product to your target audience:
- A copywriter, can offer an e-book on creating effective web copy that sells products and services online.
- A web designer can offer a “Top 10 Things that Effective Web Sites Have in Common” special report.
- A virtual assistant, who helps clients maintain their schedules, can offer a tips booklet on how to keep your schedule manageable.
- A business coach for people working at large corporations, can offer a book on how to get ahead in the workplace.
As you can see, all the products I list help the solopreneur’s clients to get ahead – whether it is getting ahead in the worksplace, through creating an effective web site or web copy that sells. Create a product that helps your clients get ahead – they will receive help at lower price, and you will add a new income stream to your business.
Over to you – let’s take action! Write down answers to these questions as a starting point to brainstorming new products for your business:
- What are the top three questions that your clients/potential clients asked you in the last three months?
- What is your most requested service? What are the three main benefits that your clients receive when you deliver the service to them?
- When you just started in the field, what was one thing that you struggled with? What helped you overcome it?
Thinking along these lines will help you create a list of possible product topics.
About the author: Biana Babinsky is the online business consultant, expert and author, who teaches business owners how to get more web site traffic, become better known and make more money online. You can learn online business and marketing directly from Biana by joining MarketingSalad.com, the online business community for business owners. Join the community now at http://www.MarketingSalad.com
Your Timeline to Multiple Streams Success
As the summer months draw to a close and and we enter the last quarter of in 2006, it’s time to start focusing our thoughts on the new year ahead. What better time to start planning our businesses for 2007. If you’ve ever wanted to have a multiple streams business, the following article should be right up your alley. Alicia M. Forest, Multiple Streams Queen & Coach (TM) shares her step-by-step basic outline of how to start a Multiple Streams business from scratch.
Your Timeline to Multiple Streams Success
by Alicia M. Forest, MBA , Multiple Streams Queen & Coach(TM)
I’m often asked the following questions:
- What is the realistic expectation for starting an online Multiple Streams business from scratch, to getting cash flow from online products?
- What are the steps at each stage?
- And how much money can I realistically expect to make at each stage?
Are you Too Busy to Reach Your Potential?
Are you Too Busy to Reach Your Potential?
by Jane Atkinson
In Michael Gerber’s book ‘The E-Myth’, he talks about working ‘on’ your business vs. working ‘in’ your business.
I know, I know. You’re busy. You’re out there on the road, giving speeches, marketing, creating handouts, invoicing clients, setting up travel. Who has time to spare?
But what is not working ‘on’ your business costing you?
It could be that you will take years longer to reach your business goals. Or worse, not reach them at all.
Here’s an outline of what working ‘on’ your business might look like:
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Never Give Up – Help is at Hand!
Never Give Up – Help is at Hand!
By Dottie Walters, CSP
My mother and father were divorced just as I was to enter high school. They were having a loud fight on the front porch, and I knew the neighbors could hear them. My Mother asked my father how I could go to college. He yelled at her that there was not a college in the country that would consider me, I was too dumb. Then he left.
I always had jobs all through high school and learned a great deal about business, sales and management from every one of them. My mom and I shared one can of Campbell’s Scotch Broth soup with lots of soda crackers broken up in it every evening for supper.
The librarian at the Alhambra Library who had always been very kind to me, took my the hand and took me up stairs to a room that she explained held the stories of “People of Achievement.” What a treasure trove! I met Ben Franklin, Amelia Earhart, Albert Einstein and many more. I read one each week. I always felt they were speaking to me. I believe all authors write for the listening heart.
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Five Keys for Marketing Your Book
Five Keys for Marketing Your Book
by James Malinchak
The key to success of your book lies with marketing. In marketing, you must understand that “perception is reality.” The image you create through the perception of the public and media determine the success of your publicity. Here are few guidelines to help create a positive, marketing image for any book:
1. Belief: To create a positive perception and convince the media to publicize your book you need to believe that your idea will become successful, even if others don’t. Jack Canfield and Mark Victor Hansen, authors of “Chicken Soup for the Soul”, were turned down by many publishers om”who didn’t believe in their idea. But they believed in it and built it into a #1 New York Times Bestseller.
2. Enthusiasm: “Enthusiasm is contagious!” To gain public awareness and publicity you must be enthusiastic and energetic about what you promote. Tony Robbins is a great example of someone so enthusiastic about his ideas and products that millions believe in him. Thus, he receives worldwide media coverage.
3. Develop a “Hook:” To stick out in the media’s mind you need a good “hook.” Develop a creative, unique title or marketing campaign. For example, Dottie and Lilly Walters’ fabulous book title, “Speak and Grow Rich”, serves as a unique “hook” that separates their book from others on the topic of public speaking.
4. Network: In our society, who you know gets you ahead faster than anything. You never know who is influential or who knows who. In the case of the media, many reporters, radio hosts, and TV producers know others in the same field. Be kind and courteous and remember to send thank you notes to anyone who helps you. This demeanor will create a positive marketing image for you and your book.
5. Persist: If you truly have the belief in your book then don’t stop marketing, promoting and selling your idea until you reach the level of success you desire. Don’t allow rejection and obstacles to convince you to quit. Obstacles are what we see when we take our eyes off of our goals.
Speaker James Malinchak, ‘America’s Hottest Young Speaker,’ is the creator of the two top-selling speaker courses, ‘How to Make BIG Money As a Speaker,’ and the ‘College Speaking Success Home Study Course.’ To learn more about his step-by-step systems and to sign up for his FREE ‘Speaker Tips’ E-zine, visit:
