How To Promote Your Business With Other Online Business Owners
by Biana Babinsky
Are you looking for more clients? Do you want a new, fresh way to promote your business online? One way to market your business is by promoting it together with other business owners. There are several techniques for doing this, but the main idea is to achieve win-win situations by cross-promoting each other’s products. For example, a web site owner may promote a “How to Start an Online Business” CD by a business coach through the coach’s affiliate program. The web site owner receives a commission for every CD he sells. Read more
Top Ten Headshot Mistakes
by Suzanne Falter-Barnes
So … it’s been a few years. Your headshot still shows your aging Dorothy Hamill do from 1992, and has a rather, well, young quality to it. Not only that, you show up to do presentations or talks, and people say “Wow. You really look nothing like your picture.”
Sounds like its time for a new headshot. So allow me to guide you in the right direction, as headshots are a critical piece of creating the online credibility you need to build platform. Yeah, appearances ‘don’t count’ in the larger scheme of things. But they sure do when you have exactly 1/20th of a second to impress your Net visitor with your message.
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How Vibrant is Your Marketing Language
by Jane Atkinson
I believe that one of the most difficult things for speakers to do is come up with fresh marketing language.
And using words in your speech titles or promise statements* that bureaus, audiences or decision makers might have seen 5 or 10 years ago can lose you business…. quickly!
Think about it. A meeting planner is reviewing 5 speakers for an upcoming event. Let’s say they begin by looking at each speaker’s website. One website is fresh and cutting edge, while the other 4 look boring or outdated and are using speech
titles that include words like ‘believe and you can achieve’.
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Life Balance: How to wear many hats and keep your head on straight
by Karen Susman
Employee, employer, spouse, significant other, parent, child, sibling, volunteer, church goer, friend, manager, team player, traveler, mentor, protégé, chef, maintenance person, mediator and more. How can you wear so many hats and keep your head on straight?
How can you balance your life? Forget it! There is no such thing as being completely or permanently in balance. You, like a tightrope walker, are constantly re-balancing. You are perpetually out of balance on your way to momentary balance only to find yourself out of balance once again. If you’re mentally and physically present at work, your family is not getting your time. If you’re mentally and physically present at your daughter’s baseball game, your in box is overflowing. You haven’t even considered getting to the gym or reading something spicier than the quarterly report.
The Answer: Focus. Pay attention to the right thing at the right time. Your goal is to be fully present; in the moment. To coin a phrase, aim to be serially balanced. You can have it all, just not all at once.
The Key: So what’s a normal, crazed person to do? The key came from the valedictorian at a Boulder, Colorado high school. This fresh faced young woman, Moonbeam Goldberg, faced her graduating class, parents and other dignitaries. She proclaimed the deceptively simple solution for living a more balanced, full life. “Walk while you’re walking and sleep while you’re sleeping. Don’t sleep while you’re walking. Don’t walk while you’re sleeping.” Read more
Coaches, Are You Still Waiting To Market Your Coaching Business?
By Biana Babinsky
I have heard this way too many times. I have heard it from every type of coach. Many life, career and business coaches who have been in business for some time have told me that they are not actively marketing their business. When I ask why not, it seems that they are waiting for something to happen before they can start marketing their business online:
