PRICE VERSUS VALUE!

The World’s Shortest Ezine – August 7, 2007
(Always 200 words or less! Always!)
By Tom Letourneau

Tom Letourneau We all want to get a bargain. But many people think that a “bargain” is the lowest priced item when, in fact, a more expensive item may offer significantly more value for the money.

Let’s say you wanted to buy a basic computer and felt that $600.00 was a fair price for the features you wanted. However, in shopping around, you found a model for $750.00 that not only matched the features you were looking for but also value-added a larger monitor, a faster processor and extended the original warranty for another two years. It also came with a suite of software already installed that you were thinking of buying separately.

If you amortize the $150.00 over the usable life of the computer – say, three years – you’ll find that it’s $50.00 a year or only $4.00 a month (about 13 cents a day!).

For less than a cup of Starbucks coffee a month, you can get a substantially better value for your money.

Is it worth the extra $150.00? You’re probably thinking, “You bet it is.”

Buying on price is fine for some commodity products like tissues or gum but when it comes to the really important purchases, think value!

From The World’s Shortest Ezine by Tom Letourneau (800) 845-7553 / www.TomSpeaks.net

6 Proven Ways to Fill Your Teleseminars

by Alicia M Forest, MBA
Multiple Streams Queen & Coach

Alicia Forest, Multiple Streams Queen Teleseminars are a great way to make some quick cash, or give one of your current offerings a boost in sales. Of course, in order for that to happen, you need to fill them!

Here are 6 ways to fill your teleseminars, each and every time you hold them, even if it’s on the same topic.

1. Your list

The best place from which to fill your teleseminars is your own email list of potential clients and customers.

And just a tip here: People buy when it’s the right time for them, so just because you’ve offered a teleseminar before doesn’t mean that you can’t offer it again – as your list grows, you’ll have a constant flow of new people to offer it to.

Getting Unstuck: Tips for Overcoming “Situational Gridlock”

by Adele Sommers

Adele Sommers Have you ever felt so stymied by your choices that every time you stared down at your “personal chessboard of life,” you weren’t sure where you could possibly make a move?

If so, you’re in good company, since that’s where many of us find ourselves at one time or another.

And whether that feeling of being “stuck” relates to business, personal matters, or both, it can serve to encumber our progress. This article discusses two patterns of “situational gridlock,” and what to do about them.

The 5 Best Ways to Get Media Attention for Your Business

by Fern Reiss, CEO, PublishingGame.com/Expertizing.com

Fern Reiss How do you get journalists to write articles about you? In the past year, I’ve been featured in over 100 magazines and newspapers worldwide (including many of the biggies, from The New York Times to Fortune Magazine). How do you get that kind of attention for your book or business? Here are my top techniques. (See my special report, http://www.PublishingGame.com/mediareport.htm for an even deeper look at how to maximize your media attention.)

Be media worthy
This should be obvious, but even experienced publicists seem to overlook it. Journalists are looking for news, for trends, for cutting-edge story ideas. They’re not looking for “I published a new book” or “I hired a new employee” or “I have a great new business idea!” Even though those sentences have the word ‘new’ in them, that’s not sufficient for most journalists, whose first reaction is, “Who cares?” If you can satisfactorily answer the “Who cares?” then you’re well on your way to nailing down a story.