PRICE VERSUS VALUE!

Posted on August 30, 2007
Filed Under Articles, Miscellaneous, Small Biz - Misc.

The World’s Shortest Ezine – August 7, 2007
(Always 200 words or less! Always!)
By Tom Letourneau

Tom Letourneau We all want to get a bargain. But many people think that a “bargain” is the lowest priced item when, in fact, a more expensive item may offer significantly more value for the money.

Let’s say you wanted to buy a basic computer and felt that $600.00 was a fair price for the features you wanted. However, in shopping around, you found a model for $750.00 that not only matched the features you were looking for but also value-added a larger monitor, a faster processor and extended the original warranty for another two years. It also came with a suite of software already installed that you were thinking of buying separately.

If you amortize the $150.00 over the usable life of the computer – say, three years – you’ll find that it’s $50.00 a year or only $4.00 a month (about 13 cents a day!).

For less than a cup of Starbucks coffee a month, you can get a substantially better value for your money.

Is it worth the extra $150.00? You’re probably thinking, “You bet it is.”

Buying on price is fine for some commodity products like tissues or gum but when it comes to the really important purchases, think value!

From The World’s Shortest Ezine by Tom Letourneau (800) 845-7553 / www.TomSpeaks.net