How to Use Trial Offers to Increase Your Sales
by Alicia M Forest, MBA
Multiple Streams Queen & Coach
Do you ever find yourself tempted to purchase something online, and even with a money-back guarantee, you’re still not quite sure about handing over your cash?
Well, some of your prospects will feel the same way as they read your sales page for your product or service. Your offer sounds great, the right guarantee eliminates their risk, but they still wonder if whatever it is they are considering purchasing is right for them.
If you want to increase the likelihood that they will take out their wallet, simply offer them a free or paid trial! Haven’t you loved it when you’ve been given the option to try something out for free or very little cost to make sure it’s what you want?
Speak Up and Make Money – November 2007
http://www.myfastype.com/ezine/November_2007.htm
Wow … this year seems to have flown by!! I can’t believe Thanksgiving is the day after tomorrow, and Christmas is only 5 weeks away. The next issue of Speak Up and Make Money will be ringing in the New Year in January, so no matter where you live or what holidays you choose to celebrate, I’d like to take this time to wish all of you and your families a most blessed holiday season filled with happiness, prosperity and good health.
I hope you enjoy the rest of the newsletter!!!
Virtually yours,
Terry
Sell More Books to Libraries
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
You can sell lots of books to libraries—if you know how to approach the library market. Here are my top tips on breaking into this lucrative part of the book business; for more tips, see www.PublishingGame.com/libraryreport.htm.
Go for reviews
The way most libraries make their purchasing decisions is via the reviews in the major trade journals—Publishers Weekly, Library Journal, School Library Journal, Kirkus, and Foreword Magazine. So it’s important to be sure your book is reviewed in those publications. If you’ve published traditionally, you can expect your publisher to handle this step (though it can’t hurt to ask the publicist or editor if this will happen automatically—and follow through to make sure it does.) If you’re self-publishing your book, be sure you send a bound galley (not a finished book) to these publications at least five months before your publication date—that is, five months before the books become available to bookstores, Amazon, etc. A good review in one of these review journals (and for the purposes of publicity, usually even a bad review is a good review) can lead to several thousand library sales.
Five Reasons I Love Being a Virtual Assistant …
Fall seems to be a playful time of year … everyone is playing “tag” in one form or another. In October I was blog-tagged by Dina Giolitto on the subject of “7 Things You Don’t Know About ….” Now … quite unexpectedly, (while checking out Technorati) I find that I was tagged by my camping buddy and colleague Yvonne Weld back in September to join in with the Five Reasons I love Being a Virtual Assistant! Not quite sure how I missed this one, but I did … so I guess it’s better late than never.
It’s Crazy Simple, But it Works!
by Jane Atkinson
Sometimes we get so caught up in business plans and websites and videos and blogs and newsletters that we forget to do one of the most basic marketing maneuvers.
Pick up the phone!!
Mark LeBlanc, the President of the National Speakers Association spoke in Toronto recently about the importance of consistency of our outbound client calls.
