Does Your Speech Pass The T-shirt Test?
by Jane Atkinson
How memorable is your message?
When you have a powerful line or phrase that you say throughout your speech you are accomplishing 3 goals:
1. You are giving the audience something to remember you by.
2. You are making an idea stick. (The Heath brothers book ‘Made to Stick’ illustrates this idea brilliantly).
3. You are giving the audience something with ‘repeat-ability’.
Now what’s this got to do with t-shirts?
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How to Write an Earth Shattering Episode Title (Part 2)
by Leesa Barnes
I listen and watch a lot of podcasts. One of the things that podcasters do really poorly is naming their episodes.
Last week, I shared 2 ways you can write an episode title that attracts attention. Here are 2 additional tips to take note of:
1. Show the problem your episode will solve
Recently, I interviewed an award winning journalist for my podcast New Media Tycoon. My expert gave tips on how you can turn an interview into a powerful and compelling story.
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How Niched is Niched? How Small Should Yours Be?
by Suzanne Falter-Barns
Recently I was coaching a client and the pungent question came up of just how much a platform needs to be niched.
By now the niching pundits have hit the drum hard enough that everyone knows what niching is and why it matters – the Web requires everyone to pick a specialty so they can be found.
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How to Write an Earth Shattering Episode Title (Part 1)
by Leesa Barnes
I listen to, and watch a lot of podcasts. One of the things that podcasters do really poorly is naming their episodes.
Your episode title is just like a book title – it will attract eyeballs or earbuds based on what it says. Your audience will choose to listen or watch your episode if your episode title peaks their interest.
Here are some ways you can write an episode title that attracts attention:
Thirteen Lucky Ways to Add Humor to Your Presentations©
By Karen Susman
- Put on your humor lenses so you are on the lookout for funny, amusing situations. They are all around you.
- Keep track of funny events, stories and thoughts. Look at advertisements and products. How about Old Fashioned Microwave Popcorn.
- Collect funny headlines and newspaper stories.
- When something bad happens to you, look for the humorous, absurd twist.
- Record your funny stories about your vacations, family, car, the weather, aging, and other topics that everyone can relate to.
- If you’re speaking for an association or group that has an acronym, make up a new, funny meaning for the acronym. For instance, the IRS could stand for the Income Recycling Service.
- Make an acronym out of a real word. For instance, SNACK stands for Some Nachos and Cholesterol Kick.
- Use K or hard C words. They’re funny for some reason. A Buick is funnier than an Oldsmobile for no reason other than the “k” at the end of Buick.
- Twist titles of popular books such as Chicken Soup for the Vegan Soul or 7 Habits of Highly Successful Bloggers. Do the same with popular movie titles.
- Use brand names that are funny instead of just saying a product. For instance, Red Bull is funnier than energy drink.
- Odd numbers are funnier than even numbers.
- Don’t poke fun at others. Poke fun at yourself.
- Don’t try to be someone else. If your humor doesn’t fit your personality, your audience and you will be uncomfortable.
©Karen Susman.
Karen Susman, Speaker/Author/Coach, works with organizations and individuals that want to maximize their performance and quality of life. Check out her free tips and articles at www.karensusman.com. Karen can be reached at 1-888-678-8818 or karen@karensusman.com.
