The 4 Ps of Marketing
by Bobette Kyle
There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation — the ones that have the greatest potential to grow your business.
One key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the 4 Ps of marketing — price, product, promotion, and place — to reach and appeal to your target audience(s). When you have addressed these strategic issues, you are better able to choose marketing programs with the most potential to increase your business.
Publicize Your Novel
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
The publishing question I am most-often asked is, “How do I publicize my novel?” Publicizing a novel is not much more difficult than publicizing nonfiction. Try these methods of novel publicity to get started (for more tips, see www.PublishingGame.com/novelreport.htm)
Put nonfiction hooks in your novel
The reason most authors find nonfiction easier to publicize than fiction is that nonfiction, almost by definition, contains ‘hooks’ around which you can leverage publicity: How-to books on golfing, for example, lend themselves to doing talk radio shows where you share your golfing techniques; nonfiction guides to golden retrievers can become print articles on caring for your golden retriever. But novels can enjoy the same sorts of hooks if you consciously insert them. So think carefully about your passions—hobbies, pastimes, collections, pets—and then integrate your favorites into your novel. If you’re an avid golfer, make one of your characters an avid golfer. If you love your golden retriever, put one in as a central character in your novel. Golfers like to read books about golfers, and dog-lovers like to read books about dogs, so be sure you’re working your hooks and going after your natural audience. That way, you can get the same broadcast and print coverage for your novel that you would for a nonfiction book with that hook.
Build Your List Fast via Interviews
by Alicia M Forest, MBA
Multiple Streams Queen & Coach
Did you know that one of the quickest ways to draw attention to your business is by conducting interviews of people in your niche whose name is familiar to your target market?
This is one of the fastest and easiest ways to add loads of targeted subscribers to your email list, and it can a lot of fun, too!
You can interview them over the phone and record it, offering the audio as a way to entice people to sign up for your list (and you can ask if your interviewee would be willing to do the same – most will). Or you could do a written interview via email and offer the written transcript as a bonus to those who sign up for your Free Taste.
