Pick a Topic, Pick a Date
by Alicia M Forest, MBA
Multiple Streams Queen & Coach
Have you been thinking about offering a teleseminar, webinar, or live workshop, because you know that it will increase your list numbers, showcase you as an expert, bring you new clients and customers, and be just plain fun, but you haven’t actually moved forward with the idea?
Maybe you have too many topics to choose from and you don’t know which one to do first. Maybe you have a general idea of what you want to do, but you haven’t actually spent time giving some structure to it. And maybe you’re a little afraid of putting yourself out there in such a public way.
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Facebook Groups Vs Facebook Pages – Which is Best?
By Mari Smith
Which is better: a Facebook Page or a Facebook Group? This is a question I get asked regularly and my short answer is you need BOTH a Group and at least one Page. Each serves different purposes:
Facebook Group
USES:
- Special interests, causes, masterminds, study groups, beta testers, book reader groups (e.g. long before you publish your book, you could build up a tribe of people interested in your subject, give them sample chapters, get feedback on the content and cover, request testimonials, etc).
PROS:
- You can message ALL group members – up to 5000 members – and your message lands right in their inbox.
- All group activities go out into the feeds: wall posts, posted items, discussion threads, photos uploaded, and videos uploaded. This provides tremendous viral visibility, as I call it.
- Groups tend to be more informal and based around interests, so you can create better “stickiness” (members keep coming back) especially with regular email messages
- Anyone can start a Facebook group around any topic.
- You can take advantage of any of the three different types of Groups for different purposes: Open, Closed, and Secret.
- Groups are great ways to segment Facebook members and find your target demographic to expand your network.
CONS:
- Once you reach the 5000 emailing threshold, you’ll no longer be able to message everyone in your group.
- There’s minimal customization in groups and you can’t add apps.
- If you no longer want your group to be live, it can be tricky to delete.
How to Write a Better About Page For Your Business Blog
By Denise Wakeman
The “About” Page, also known as your bio page, is one of the most visited pages on a blog. Readers want to know the author of a blog: their story and why they are blogging. Yet most business bloggers are missing this opportunity to connect with readers. Many blog authors write about their education and job history in a dry manner.
Your ‘About’ page should be written appropriately for your blog – not copied from a professional bio or CV where you talk about yourself in the third person.
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KICK OFF QUIZ 09: What’s Your Determination Factor?
By Jane Atkinson
With the news networks spouting economic doom every day, there’s no question that decision makers may choose to hold on more tightly to their money. That doesn’t mean they won’t ever spend.
Perhaps it means smaller budgets and tighter timelines. And as always during tough times, return on investment will be top of mind.
Your determination to make your business thrive in
2009 means doing all the right things. Do you have the right stuff?
Let’s rate your determination factor. Answer ‘yes’ or ‘no’ to the following:
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New Ways To Procrastinate Plus 12 Tips for Toppling Procrastination
By Karen Susman
While walking Cody Elvis and looking for inspiration for this Monday Mini, I listened to a CD by Jim Rohn on procrastination.
Procrastination has been an integral part of my game plan for as long as I can remember. I’ve found numerous ways to put off doing what I don’t want to do. I’ve phoned friends, rechecked my completed crossword puzzle and rearranged my rubber bands.
I was running out of creative ways to procrastinate when I discovered facebook, Linkedin, twitter and YouTube.
I won’t take all your time describing these internet phenoms. Just be aware of their addictive grasp. I tried a little YouTube. My YouTube use was just recreational at first. Before I knew it, I was watching travel videos, ukulele videos, comedy videos, and doggie videos.
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