Brand Your Message with The Phrase That Pays
by Doug Stevenson
As a leader, the ability to focus your message in such a way that people know exactly what you want them to do is critical. My Phrase That Pays technique will help you be a better leader. It is an aspect of advanced presentation skills.
A Phrase That Pays is a short phrase that summarizes your message. It is a call to action that tells your listener or audience member what you expect them to do. It’s like giving someone their marching orders. When they leave your meeting or presentation, they can focus on the action you want them to take. As a result, productivity is increased because people aren’t going off in various directions with different interpretations of what you want them to do.
Read more
How To Answer 7 Tricky Questions
by Karen Susman
(c) 2009
Have you ever come up with a sublime answer to a question long after you’ve answered it? Have you ever said, “Wish I could have thought of that answer at the time?” Here are seven question types to prepare for so you can think of the best way to answer in the moment.
1. The “Yes” or “No” question: (For instance: “Are you going to consider the environment in your expansion plans?”) Take time to think. Answer “Yes” or “No” and then support your answer with data, details or examples if necessary. Don’t spin out and around the answer and finally cough up a “Yes” or “No.” In other words, don’t think out loud.
Read more
The World of Twitter
by Terry L. Green
Unless you’ve been living under a rock, you’ve probably heard the buzz over the popular social networking site called Twitter. However, like many small business owners, you may be wondering just how to utilize Twitter to help grow your business. Luckily you don’t have to be a computer expert or a marketing guru to implement Twitter into your overall marketing strategy.
What is Twitter? Twitter is a micro blogging/social networking site that is used to send brief messages (up to 140 characters) to acquaintances, family members, friends, and the general worldwide Internet community (your “followers”).
Read more
On the Road Again! Running your business on the road
by Suzanne Falter-Barns
One thing that my dear friend, Andrea Lee, said to me when she and her husband visited recently has stuck with me for several months now. She commented on how tightly my work was integrated into my totally mobile life.
I never put much thought into, but you know what? She was right.
She marveled about how I would sit down and press a few keys on the computer and make something happen. Then I’d go off and make a little lunch. Then I’d come back and lead a little teleclass and when I was done I’d go out and get on a boat or go for a walk. I’m just moving back and forth between my work and my life all the time – it’s all very inter-meshed.
Three Top Reasons Why You Need to Build Your Own Opt-In List
by Adam Urbanski, The Millionaire Marketing Mentor
With all the talk about the importance of building and maintaining a “list” of current and potential clients, strategic alliances, business friends, and fans, it constantly surprises me how few professionals make an effort to do it.
Building such list was one of the fundamental steps that allowed me to transform my solo coaching and consulting practice, into a seven figure training and information marketing business.
Next week I’ll share with you a simple, five step fast track formula you can easily use to start building your list. Today, I want to make sure you understand WHY it’s so important to do it!
Three Top Reasons Why You Need to Build Your Own Opt-In List
