Online Personal Branding – Three Key Ways to Promote Your Expertise Online
by Denise Wakeman
Your brand, whether it be your personal brand, or your business brand is a key piece of your business model that is needed to successfully market your business. Once you’ve created the right brand, promotion is the next step to using your brand to gain the attention you need for your business.
The top three ways to promote your brand are blogging, blogging and blogging. Seriously, blogging is truly important to your business. The top way to make your mark is to name your blog well and then start posting two to three times per week in your area of expertise. A well-branded blog will get you found more easily on the web when potential clients search for information and solutions to their problems that you provide.
Find a Great Self Brand Strategy to Get Great Career Results
Strategy is the brains of branding. This is true for products, for companies and for people.
One way to figure out the best self-brand strategy is to look at brand strategies from the commercial world. Start by devouring good books on individual companies and products.
Successful brands always attract analysis. Or read about how brands develop winning strategies. Once you start studying the world of commercial branding, you’ll see how the branding strategies and tactics have lessons for you too.
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Building a Unique Brand
by Debbie Allen
After you have targeted your core customer base, you can then focus on creating a statement of what your business truly represents, a branded identity that your customers can relate to. Your new identity will help them to understand, trust, and become loyal to your business. This will bring you a much higher level of success in return.
Branding is one of the hottest buzzwords in business. But what is it? Branding is basically building consumer trust. It is offering an expected product or service and generating customer loyalty. Research shows that customers will be loyal to a brand. But branding doesn’t only apply to a product. A customer can be loyal to any company with a reputation for quality work and good customer service.
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Branding Fiasco — Better Be Who You Say You Are!
By Eileen McDargh
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation:
I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of which I want. Just TRY to get a representative. I am instructed to dial another number. I am given three options. Hit 0 for operator and the disembodied voice says I have called after hours. The hours are 7am – 10-pm Monday- Fri. Eastern Standard Time.
Fine. It is now 4am Monday in California. They should be open. By 4:30am in CA I have called repeatedly and punched in all the prompts until I am ready to punch someone. I am still told by a disembodied voice that the offices are closed. I try another number. This time, I reach a computer voice.
Computer: “I’ll try and help you. Tell me in your own words what you want.”
Me: “Toll free service.”
ESSAY: In the Age of Web 2.0, Do You Still Need a Logo For Your Brand?
by Suzanne Falter-Barns
One of the things that always comes up when I coach clients is the question of a logo. It’s only natural – we’ve just defined their business, created their brand and their unique position in the marketplace. So isn’t a logo the next logical step?
Kinda sorta.
What I’ve discovered in the last 2-3 years is that thanks to blogs, blog headers and signature visuals, a standard ‘corporate’ logo is really no longer necessary. Think about it.
