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	<title>Virtually This and That! &#187; Branding</title>
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		<title>Online Personal Branding &#8211; Three Key Ways to Promote Your Expertise Online</title>
		<link>http://www.myfastype.com/Blog/2009/06/11/online-personal-branding-three-key-ways-to-promote-your-expertise-online/</link>
		<comments>http://www.myfastype.com/Blog/2009/06/11/online-personal-branding-three-key-ways-to-promote-your-expertise-online/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 05:01:34 +0000</pubDate>
		<dc:creator>Terry Green, MVA, GVA</dc:creator>
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		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[denise wakeman]]></category>
		<category><![CDATA[online personal branding]]></category>

		<guid isPermaLink="false">http://www.myfastype.com/Blog/?p=749</guid>
		<description><![CDATA[by Denise Wakeman

Your brand, whether it be your personal brand, or your business brand is a key piece of your business model that is needed to successfully market your business. Once you&#8217;ve created the right brand, promotion is the next step to using your brand to gain the attention you need for your business. 
The [...]]]></description>
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		<title>Find a Great Self Brand Strategy to Get Great Career Results</title>
		<link>http://www.myfastype.com/Blog/2009/02/12/find-a-great-self-brand-strategy-to-get-great-career-results/</link>
		<comments>http://www.myfastype.com/Blog/2009/02/12/find-a-great-self-brand-strategy-to-get-great-career-results/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 13:00:25 +0000</pubDate>
		<dc:creator>Terry Green, MVA, GVA</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Success Tips]]></category>
		<category><![CDATA[Catherine Kaputa]]></category>

		<guid isPermaLink="false">http://www.myfastype.com/Blog/?p=480</guid>
		<description><![CDATA[By Catherine Kaputa
Strategy is the brains of branding. This is true for products, for companies and for people.
One way to figure out the best self-brand strategy is to look at brand strategies from the commercial world. Start by devouring good books on individual companies and products. 
Successful brands always attract analysis. Or read about how [...]]]></description>
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		<title>Building a Unique Brand</title>
		<link>http://www.myfastype.com/Blog/2008/04/10/building-a-unique-brand/</link>
		<comments>http://www.myfastype.com/Blog/2008/04/10/building-a-unique-brand/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 13:00:52 +0000</pubDate>
		<dc:creator>Terry Green, MVA, GVA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Success Tips]]></category>

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		<description><![CDATA[by Debbie Allen
After you have targeted your core customer base, you can then focus on creating a statement of what your business truly represents, a branded identity that your customers can relate to.  Your new identity will help them to understand, trust, and become loyal to your business.  This will bring you a [...]]]></description>
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		<title>Branding Fiasco &#8212; Better Be Who You Say You Are!</title>
		<link>http://www.myfastype.com/Blog/2007/12/20/branding-fiasco-better-be-who-you-say-you-are/</link>
		<comments>http://www.myfastype.com/Blog/2007/12/20/branding-fiasco-better-be-who-you-say-you-are/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 14:45:58 +0000</pubDate>
		<dc:creator>Terry Green, MVA, GVA</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Small Biz - Misc.]]></category>

		<guid isPermaLink="false">http://www.myfastype.com/Blog/?p=383</guid>
		<description><![CDATA[By Eileen McDargh
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation:
I want to order an 800 number. On my AT&#38;T bill is a customer services number. I call it. A voice mail gives four options. None [...]]]></description>
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		<title>ESSAY: In the Age of Web 2.0, Do You Still Need a Logo For Your Brand?</title>
		<link>http://www.myfastype.com/Blog/2007/12/11/essay-in-the-age-of-web-20-do-you-still-need-a-logo-for-your-brand/</link>
		<comments>http://www.myfastype.com/Blog/2007/12/11/essay-in-the-age-of-web-20-do-you-still-need-a-logo-for-your-brand/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 03:34:28 +0000</pubDate>
		<dc:creator>Terry Green, MVA, GVA</dc:creator>
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		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Small Biz - Misc.]]></category>
		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[by Suzanne Falter-Barns
One of the things that always comes up when I coach clients is the question  of a logo. It’s only natural – we’ve just defined their business, created their  brand and their unique position in the marketplace. So isn’t a logo the next  logical step?
Kinda sorta.
What I’ve discovered in the [...]]]></description>
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