Follow The Energy
by Karen Susman
In the movie, All the President’s Men, when Bob Woodward tries to get information from Deep Throat about Watergate, Deep Throat answers, “Follow the money.” I take that to mean if you want to find out information, follow the money trail. Follow where and how money is being spent.
Recently, I’ve been following the energy in an effort to find out where and how my energy is being spent. Goal: to learn what fuels my mojo. I love what I do. I could speak to groups and organizations and companies seven days a week. I could train people to speak or manage stress or network or communicate straight eight days a week. I could coach/consult people who want to be at ease communicating with humans before and after every gig. These activities energize me. Yet I hear the words, “I’m so tired” coming out of my mouth daily.
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Some Helpful Questions to Ask Yourself About Your Business
by Suzanne Falter-Barns
Recently I have been thinking about where I’m going in my business. I mentioned this to a friend who helps people do such visioning work, and she basically replied, ‘Yeah, sometimes I look at what you’re doing and wonder where the heck you ARE going.’
Oh … you mean, I was supposed to have a plan?
Actually, the idea of running my business with a plan is starting to feel REALLY, REALLY good!
Still Waiting To Start Marketing?
I have heard it many times. Many coaches who have been in business for a year or two have told me that even though they are in business, they are not actively marketing it. When I ask why not, it always seems like they are waiting for something before they can start marketing:
- Waiting to get yet another professional certificate
- Waiting for their web designer to re-design they web site for the tenth time
- Waiting to finish reading a marketing book they purchased
- Waiting to start on the 1st of the month
- Waiting to …
These people have been waiting for over a year to start marketing their businesses.
Since they haven’t marketed their business yet, they do not have many clients and they are not able to support themselves with their business revenue.
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Turn Your Competitors into Collaborators
by Alicia Forest
Do you get discouraged or stuck in building your business because you think there’s too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don’t want you to give up before you really get started, so I’d like you to consider thinking about your competition in a different way.
1. There’s an abundance of clients and customers for everyone.
2. Your competitors are potential collaborators and strategic alliances for you.
3. The better you come to know your competitors, the more you will become aware of the uniqueness of your own message and your own offerings.
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Dancing With The Stars Teaches More Than Mambo
by Karen Susman
I promised myself I wouldn’t watch Dancing With The Stars this season. Having nil willpower, I’m hooked. I love the music, the dances, the stars, the gossip, the costumes and the judges. Don’t be fooled by the frivolous. Dancing With The Stars teaches more than the Mambo, the Paso Doble and how to get your spray tan on flawlessly.
There’s the obvious: sometimes you lead and sometimes you follow. The judges applaud when both dancers are so in sync you can’t tell who is leading and who is following. When a partnership is formed, more gets accomplished and with more style.
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