Email Marketing: Building Trust Through Your Content
by Terry Green
The content of your emails plays an immensely important role in gaining trust from your subscribers. Although the quality of the information you send out is still the most important element in building trust through your content, there are a lot of other factors to consider. Listed below are the most important ones.
When Bad Things Happen to Good Business Owners and Entrepreneurs!
by Michelle PW
It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refund request. Sometimes it doesn’t seem like it’s tied to anything at all.
Or maybe you discover someone writing malicious things about you on a blog or a forum. Or maybe some other negative things suddenly start getting tweeted or posted to Facebook about you, your products or your business.
Break Down Their 5 Most Common Objections and You’ll Sign On More Clients
by Fabienne Fredrickson
“A desire can overcome all objections and obstacles.” -Anonymous
You’ll always get objections. Let’s face it. You may have the world’s best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you’re always going to have to deal with objections.
What’s the nature of objections, anyway? I believe most people simply have limiting beliefs of some sort; old conditioning that often keeps them from succeeding. It may be fear of failure, fear of success, fear of being ripped off, fear of overwhelm, etc. Problem is that these objections keep them from finding the solutions that solve their most pressing problems. Their self-doubt gets in the way of their success.
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Your “Secret Sauce” for Presentations: Art + Science + Story = Impact! (Part 4)
by Adele Sommers
What’s the overarching formula for making the very best possible impression on your audience when you deliver a slide presentation? How do you capitalize on the scarce and precious commodity that your audience is offering you, which is the gift of their time and attention?
This article, Part 4 in a series, culminates our overview of the repeatable formula we have been discussing for creating truly outstanding presentations. (For previous articles in the series, please see Part 1, Part 2, and Part 3.) This formula comprises a set of powerful artistic and story-telling principles that are scientifically supported.
We can summarize the ideas behind this presentation formula in these simple terms: Art + Science + Story = Impact!
Some great new changes to 1ShoppingCart.com are here!!
As someone that uses 1ShoppingCart.com (or one of it’s private label companies) with many of our clients, I am very excited about the new changes they have made to their email marketing! Not only have they simplified the navigation for email marketing, but they have added some cool new stock templates to use for sending broadcasts and newsletters, as well as the ability to add your own custom HTML templates to the system.
But … by far, I have to say that I am most excited that we now have the ability to schedule broadcasts to go out at a specific time of day rather than having them go out right after midnight on the scheduled date. I’ve had many, many requests from clients to send broadcasts out a certain number of hours before an event, so this added feature that will certainly make my life easier.
Just take a look at the short video below that provides a quick overview of the features and how to use them.
Virtually yours,
Terry
