For Professional Speakers: How Can You Convert a Seminar to a Keynote?
by Patricia Fripp, CSP, CPAE
In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty.
“The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.”
—Bill Gove, First President of the National Speakers Association
“With a keynote speech, the presenter is the star. With seminars, the leader needs to make the audience members the star.”
—Don Thoren, Past President National Speakers Association and Long-time Seminar Leader
To understand the big difference between keynotes and seminars, start by appreciating the unique characteristics of each. “Conversations occur in both keynotes and seminars,” explains Fripp Associate, Dr. David Palmer, Silicon Valley management guru, seminar leader on negotiations, and professor in the MBA program at Santa Clara University. “In a seminar, attendees learn more when you get them to do most of the talking. Your role is to set up the situations and guide them, letting them teach each other. But with a keynote speech you are presenting a conversation between you and each member of the audience. They are talking back to you in their own heads. During your speech, ask questions, then pause while the audience members think about what you have said.”
The #1 Thing You MUST Do If You Attend Events
by Michele PW
If you’re going to spend the money to go to events, this is the Number One thing you MUST do or you’re just throwing money out the window. Actually it’s three things. Ready?
Follow up
Follow up
Follow up
Okay, you’re right, it’s only one thing. But it’s so important I wanted to repeat it.
Look, if you’re one of these people who go to events, gets a stack of business cards, comes home and piles it on your desk with all the other business cards you’ve accumulated over the years, you are leaving a TON of money on the table. (Or in this case, on your desk.)
I can’t tell you how many clients I’ve gotten from events who told me the biggest reason they hired me over some other copywriter or marketing strategist was simply because I followed up with them. And some other copywriter or marketing strategist they had met at an event and had a good connection with, never got considered because they didn’t follow up. Read more
Business Owners Benefit Greatly From E-Mail Marketing
By Terry Green
E-mail marketing has become a vastly popular and beneficial direct marketing tool. It is primarily used to provide information to subscribers on services and product offerings. But, it can also be useful in building a loyal customer base. Today, more and more business owners are turning to e-mail as their primary way to generate sales leads. The reason is that not only can the results be easily tracked, but also because it is an inexpensive way to market services on a large scale. Because of the minimal costs involved, business owners have a greater chance to generate a profitable return on investment.
Speak Your Passion … A Speaker Tip from Susan Levin
Susan Levin has over 18 years experience in the world of speaker marketing. She is the founder of Speaker Services since ‘92. Her company offers marketing and training services for professionals who are interested in growing their business or service through speaking http://www.speakerservices.com. She has coached thousands of individuals on the nuts and bolts of the speaking industry.
Twenty minute complimentary session. Click on this link for the ASSESSMENT FORM
susan@speakerservices.com
310-822-4922 PT
www.speakerservices.com
www.speakerscommunity.com
Thirteen Lucky Ways to Add Humor to Your Presentations©
By Karen Susman
1. Put on your humor lenses so you are on the lookout for funny, amusing situations. They are all around you.
2. Keep track of funny events, stories and thoughts. Look at advertisements and products. How about Old Fashioned Microwave Popcorn.
3. Collect funny headlines and newspaper stories.
4. When something bad happens to you, look for the humorous, absurd twist.
5. Record your funny stories about your vacations, family, car, the weather, aging, and other topics that everyone can relate to.
6. If you’re speaking for an association or group that has an acronym, make up a new, funny meaning for the acronym. For instance, the IRS could stand for the Income Recycling Service.
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