So Who Needs Customers Anyway?
by Ron Rosenberg
There’s a conversation that takes place far too often with attendees in my live programs. It goes something like this:
Me: What is the purpose of a customer?
Them: To get the sale.
Unfortunately, the truth of the matter is that it’s quite the opposite: the purpose of the sale is to get the customer!
Most people follow a very rudimentary business plan: find a prospect, call the prospect, get the sale, move on to the next one. This sounds curiously like the instructions on the back of the shampoo bottle: wet hair, lather, rinse, repeat.
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Article Marketing & Blogging – 3 Great Ways to Repurpose Your Articles on Your Blog For More Traffic
By Jeff Herring
Blogging and article marketing go hand in hand. In fact, one of the most frequently asked questions I get is “can you use your articles on your blog?”
The answer is not only a huge YES! In fact, if you are not using your articles on your blog you are leaving tons of traffic on the table.
3 ways to repurpose your content on your blog
Why Video is Your Company’s Best Friend
by Terry Green
Why Video is Your Company’s Best Friend is the feature article for the July 2010 issue of Speak Up and Make Money! Click here to view the rest of the ezine.
Wouldn’t it be great if your company became the next craze on YouTube? The one thing everyone couldn’t stop talking about at the water cooler? It actually could happen.
Video has changed the world in numerous ways and web video has only made the revolution stronger. Sites like YouTube can transform an individual, or a company, from an unknown entity to the biggest star in the world. The power of viral video is well known, and many marketing professionals are busy trying to help their companies become the next big thing.
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Viral or Not, Online Videos Deliver Fantastic Benefits
by Terry Green
Viral or Not, Online Videos Deliver Fantastic Benefits is the feature article for the June 2010 issue of Speak Up and Make Money! Click here to view the rest of the ezine.
If you’re one of the 25 million people who enjoyed watching the “Wedding Entrance Dance” on YouTube a summer or two ago, you are familiar with the concept of viral videos. In less than six weeks, Jill and Kevin’s wedding entrance had been viewed online over 25 million times. Spoofs of the video, such as the “JK Divorce Entrance” video have also gone viral, attracting over six million views. No doubt, viral videos can attract a lot of attention and drive traffic to your Web site. However, viral videos are like winning the lottery: most of us won’t get the jackpot. This doesn’t mean that you shouldn’t produce online videos. In fact, online videos deliver many benefits, even if they do not go viral. Your online videos may not have your customers dancing down the aisles, but they will deliver the following key rewards:
The #1 Thing You MUST Do If You Attend Events
by Michele PW
If you’re going to spend the money to go to events, this is the Number One thing you MUST do or you’re just throwing money out the window. Actually it’s three things. Ready?
Follow up
Follow up
Follow up
Okay, you’re right, it’s only one thing. But it’s so important I wanted to repeat it.
Look, if you’re one of these people who go to events, gets a stack of business cards, comes home and piles it on your desk with all the other business cards you’ve accumulated over the years, you are leaving a TON of money on the table. (Or in this case, on your desk.)
I can’t tell you how many clients I’ve gotten from events who told me the biggest reason they hired me over some other copywriter or marketing strategist was simply because I followed up with them. And some other copywriter or marketing strategist they had met at an event and had a good connection with, never got considered because they didn’t follow up. Read more
