Increase Business Thru Publicity

Susan Levin has over 18 years experience in the world of speaker marketing. She is the founder of Speaker Services since ‘92. Her company offers marketing and training services for professionals who are interested in growing their business or service through speaking http://www.speakerservices.com. She has coached thousands of individuals on the nuts and bolts of the speaking industry.

Twenty minute complimentary session. Click on this link for the ASSESSMENT FORM

susan@speakerservices.com, 310-822-4922 PT, www.speakerservices.com, www.speakerscommunity.com

For Professional Speakers: How Can You Convert a Seminar to a Keynote?

by Patricia Fripp, CSP, CPAE

In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty.

“The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.”
—Bill Gove, First President of the National Speakers Association

“With a keynote speech, the presenter is the star. With seminars, the leader needs to make the audience members the star.”

—Don Thoren, Past President National Speakers Association and Long-time Seminar Leader

To understand the big difference between keynotes and seminars, start by appreciating the unique characteristics of each. “Conversations occur in both keynotes and seminars,” explains Fripp Associate, Dr. David Palmer, Silicon Valley management guru, seminar leader on negotiations, and professor in the MBA program at Santa Clara University. “In a seminar, attendees learn more when you get them to do most of the talking. Your role is to set up the situations and guide them, letting them teach each other. But with a keynote speech you are presenting a conversation between you and each member of the audience. They are talking back to you in their own heads. During your speech, ask questions, then pause while the audience members think about what you have said.”

Article Marketing & Blogging – 3 Great Ways to Repurpose Your Articles on Your Blog For More Traffic

By Jeff Herring

Blogging and article marketing go hand in hand. In fact, one of the most frequently asked questions I get is “can you use your articles on your blog?”

The answer is not only a huge YES! In fact, if you are not using your articles on your blog you are leaving tons of traffic on the table.

3 ways to repurpose your content on your blog

Ten Presentation Skills Tips: Don’t leave your mike on without them

by Karen Susman

While recently hearing and seeing a slew of fine speakers, I pondered what made memorable speakers memorable. Here are 10 of my conclusions and advice for you (and for me).

1. Know your subject. I mean really know your subject backward and forward, up and down, inside and out. You don’t have to know it all, but you have to know a lot. I’m always shocked when someone tells me she or he is filling in for a speaker and presenting someone else’s material. If you’re asked to speak on a topic that’s not your area of expertise, decline. Offer to speak on your area of expertise or suggest someone else. It’s not fair to your audience, to you or the person you’re subbing for when you speak on a topic you’re not comfortable with.
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