How To Write an Introduction; a speaker tip from Susan Levin, Speaker Services
Susan Levin has over 18 years experience in the world of speaker marketing. She is the founder of Speaker Services since ‘92. Her company offers marketing and training services for professionals who are interested in growing their business or service through speaking http://www.speakerservices.com. She has coached thousands of individuals on the nuts and bolts of the speaking industry.
Twenty minute complimentary session. Click on this link for the ASSESSMENT FORM
susan@speakerservices.com, 310-822-4922 PT, www.speakerservices.com,
www.speakerscommunity.com
Thanks for all you do …
Here is a video montage of just a few of the people that rock in my business world …
(This was my first attempt at a montage … hope you enjoy it!)
Tips for taking your message to the masses…
by Lou Bortone
It’s never been more difficult to get your message heard above all the noise online … If you hope to make your message “stick,” here are a couple of keys to keep in mind…
1. Cut to the chase – That’s the old Hollywood movie expression for getting right to the action. The same is true online: Get to the point. Be succinct. We’re living in the age of Twitter and 140 character communication, so keep it short and sweet!
2. Be original – Express yourself and be authentic. Copy cats and ‘me too’s’ get lost in the shuffle. You need a compelling message delivered in your own, unique way. What makes you different? Can you pass the “who cares?” test? Stand out and get noticed.
3. Be relevant – Make sure that your message is interesting and compelling to your target market. Connect with your audience. One way to do this is through Online Video, which is personal by nature.
4. Make ‘em laugh – Humor sells. It’s not easy to be amusing, but it’s one of the best ways to ensure that your message is not only heard, but shared. It’s no coincidence that the vast majority of viral videos are funny.
5. Be entertaining – If you can’t be funny, at least be engaging. Entertain, inform or inspire. Add some personality to your message. Again, video is a great way to get your message across in a unique and entertaining way. Be memorable!
Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former TV executive who worked for E! Entertainment Television and later served as the Senior VP of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author & ghostwriter of 6 business books, a Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.
Some great new changes to 1ShoppingCart.com are here!!
As someone that uses 1ShoppingCart.com (or one of it’s private label companies) with many of our clients, I am very excited about the new changes they have made to their email marketing! Not only have they simplified the navigation for email marketing, but they have added some cool new stock templates to use for sending broadcasts and newsletters, as well as the ability to add your own custom HTML templates to the system.
But … by far, I have to say that I am most excited that we now have the ability to schedule broadcasts to go out at a specific time of day rather than having them go out right after midnight on the scheduled date. I’ve had many, many requests from clients to send broadcasts out a certain number of hours before an event, so this added feature that will certainly make my life easier.
Just take a look at the short video below that provides a quick overview of the features and how to use them.
Virtually yours,
Terry
Five Quick Tips For Way Better Video
By Lou Bortone
With the proliferation of video sites and social media sites like Facebook and MySpace, more and more of us are making web videos – and that’s a good thing. However, an amateur or poorly produced video will not put you or your business in the best light. Fortunately, there are a few little things you can do that will make a BIG difference! If you follow this simple advice, your videos – and your business – will look much more professional online.
1. Watch your background!
Now, I realize you may not be able to use all the special effects that I do on my “LouTube” Videos but you’ve still got to consider your environment! Where is your camera? What’s behind you in the background? Nobody wants to see your dirty laundry or your velvet Elvis painting in the background! Just use a plain or professional-looking background.
As another alternative, do what my friend Travis Greenlee does, and shoot your video outdoors. Most of Travis’ videos come from outside his home in beautiful Steamboat Springs, Colorado!
