Why Video is Your Company’s Best Friend
by Terry Green
Why Video is Your Company’s Best Friend is the feature article for the July 2010 issue of Speak Up and Make Money! Click here to view the rest of the ezine.
Wouldn’t it be great if your company became the next craze on YouTube? The one thing everyone couldn’t stop talking about at the water cooler? It actually could happen.
Video has changed the world in numerous ways and web video has only made the revolution stronger. Sites like YouTube can transform an individual, or a company, from an unknown entity to the biggest star in the world. The power of viral video is well known, and many marketing professionals are busy trying to help their companies become the next big thing.
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Increase Your Targeted Twitter Following
By Terry Green
Increasing your targeted following on Twitter requires a bit of patience and a well thought-out strategy. Twitter, a micro-blogging social networking site, is popular for businesses because of the no-cost, no-frills way the site is set up. Twitter is used by small companies, as well as larger companies like Starbucks, Dell and JetBlue to connect with their customers and clients, advertise new products, monitor their online brands and in general, monetize their businesses.
There are four steps to increasing your targeted Twitter following. First, follow people on Twitter who you consider to be your target audience. Second, post relevant information about your brand and news that is related to your brand. Third, never spam your followers with auto-tweets, or post the same URL over and over. Finally, follow smart people who are online marketers or who are leaders in your industry.
What Can a Blog Do For You?
Many aspiring writers have tossed around the idea of writing a blog, and many millions get going. After a slow start in the late 1990s, blogs caught on. Today, though, they are no longer the simple online diary or weblog of the past.
Blogs have changed dramatically from the early years. Governments and big business have entering the blogging world. Blogs are now a focus of social media marketing and sales pitches. Microblogging via Twitter is currently today’s “big thing.” For some, the blog has lost its innocence and with it, much of its charm. For others, blogging presents all sorts of opportunities, from democratizing journalism to selling goods. Anyone contemplating starting a blog today would do well to get a grip on how different – and how difficult – successful blogging is now.
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Generating Free Blog Traffic via Blogger Forums
Blog forums are great ways to generate free traffic to your blog. You know for a fact that you won’t be beating a dead horse since all the users are there because of a shared interest in the topic.
Some examples of such forums include Blogger Forum, Bloggeries and Blogst Forum. A Google search will yield a vast number of results. Be sure to check how active any forum is prior to registration — that way you can start with the busiest.
Remember to carefully read any forum’s rules prior to posting and abide by them. Also, don’t spam the boards with multiple posts just containing the link to your blog. All that will do is alienate potential visitors.
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Social Media Marketing – Basic Terms
The Internet provides an incredible opportunity for companies and businesses to reach their target audiences in a wide variety of ways. Using social media and networks to connect with customers is one of the fastest growing areas of Internet marketing. Some of the language used in social media is new and can be confusing. Following is a list of some of the more common terms and their definitions.
