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Date: January 15, 2008 |
As you all know, Fastype is now a Multi-VA Company, with a team of qualified Associate VAs. I introduced you to a few of them in our last issue, and would like to give you a closer look at the wide variety of skills and expertise they bring to the table. We are always in the process of assessing our client's needs and trying to determine how to best serve our clients, and will endeavor to introduce new team members to meet those needs whenever necessary. We invite you to visit our Meet the Team page and take a look for yourself. The subject of "marketing plans"
came up while talking with a prospective client
a couple of days ago; and over the course of our
conversation, it became more and more evident to me how essential it is
to have a marketing plan in place in order to grow your business. Trying
to build a business with out a marketing plan is like going on a road
trip without a map. If you don't know how to get where you are going,
how do you ever expect to reach your destination. In
light of that conversation, this issue's featured article is
written by Bobette Kyle. Bobette, proprietor of the
Web Site Marketing Plan Network, and offers
some great advice about how to develop a marketing plan outline and write
the plan. I hope you enjoyed this issue of Speak Up and Make Money! I really am interested in your feedback and comments, so please let me know what you think, as well as what you like and/or dislike about the ezine. Do you have an event coming up that you'd like me to include in the next issue? And don’t forget … for more great articles and information, visit my blog, Virtually This and That! at http://www.myfastype.com/Blog. To your success!
Developing a Marketing Plan Outline and Writing
the Plan Do you have a written marketing plan to help guide your decisions throughout the year? If not, it is time to write one. The traditional time for plan development is at year-end, when budgets are being set. If you have formal budgeting in place, this makes sense. A marketing plan, however, can be developed or updated at any time because it helps with day-to-day, as well as long-term decisions. Planning need not be scary or difficult. By taking the process a step at a time ― first creating the marketing plan outline, then writing the plan from the outline ― it becomes manageable. You will need to set aside quality time for creating your plan, whether a single day or several sessions. There are different ways to write a marketing plan, ranging from simple, one-day plans to book length documents. One way is to develop a marketing plan outline using a five-step process, then writing the plan at a level of detail applicable to your situation. This is someone who operates using a frugal mentality, but refuses to spend any money to operate their business.
Biz Speak and Video Workshop
In business since 1991, Owner and
President of Fastype VA Services, Inc. (Fastype),
Terry L. Green, Master Virtual Assistant, has
more than 25 years of administrative and
executive support experience in
both the corporate world and as the owner of a successful Virtual
Assistance practice. Originally an office-based secretarial and
resume service serving local clients in a small, rural village
in Central Ohio, Fastype is now a home-based
Multi-Virtual
Assistance Company specializing in supporting professional speakers
and coaches worldwide, with clients spanning the globe from across
the United States to as far away as New Zealand, Antigua and
Singapore. For more information visit Terry's
website at
http://www.myfastype.com, and Terry's blog at
http://www.virtuallythisandthat.com. |
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