What Are You
Doing to Create a Thriving Business?
By Yvonne Weld
“That
will never happen to me!” is a cliché many of us apply
to a number of topics in our lives, yet many of us
subconsciously take precautions to protect ourselves
from unforeseen possibilities. We buy home insurance in
case of theft or fire, we buy life insurance to protect
our families in the event of our death and we buy car
insurance in case we are in a car accident. Some of us
even buy business insurance to protect our company. The
problem is many of us overlook the biggest “insurance”
we should be investing our time and money in from the
beginning. The “insurance” provided by creating a
thriving business. What does it mean to create a
thriving business?
The first step to creating a thriving business is
preparing an operational manual that will ensure that
your business can survive any hurdle including business
growth, owner absenteeism and even owner death. Most
business owners never stop to consider what might happen
if they were injured, sick or worse. By taking a
precautionary role in your business and considering
things such as: “What if it happened to me?”; “What if
my spouse, child or parent was sick tomorrow – could I
dedicate the time to their recovery?”
These are all things we think we won’t have to worry
about, but what if? Step back for a minute and think
about how your business would change if you needed to
take the time to dedicate to a personal problem. Perhaps
in the short term it wouldn’t change much, but what
about if you needed to step back for an extended period
of time? What would happen then?
The success of many of today’s small businesses hinges
on the expertise and skills of the owner. What happens
to the business though should the owner become ill or
die? In many cases a family member steps in out of a
feeling of obligation, but often they lack the skills
necessary to allow the business to truly thrive. They
don’t have the same dedication, determination or passion
to see the business succeed as you did. In many cases, a
promise to maintain a family business is made with the
thought of “I won’t ever have to worry about that” in
the back of the family member’s mind. After all, no one
thinks it will ever happen to them.
By creating an operational manual that outlines every
facet of your business operations including pertinent
company information and a full description of how daily
tasks are carried out, your business could easily
continue uninterrupted without fear things were not
being handled in the same manner you, as business owner,
would expect. Family members could easily hire someone
to handle the business operations with your Operations
Manual with the confidence of knowing things were being
handled as you would handle them.
Step back for a minute and think about what it means for
you to truly create a thriving business. Just like
plants need essential tools to survive, so does your
business. The ingredients may be different but providing
them is no less important. Plants need water, sun and
dirt in order to grow vigorously and healthily. Your
business needs a successful team leader, a needed
product or service and a plan in order to be successful
and profitable. Most businesses only have two of those
important ingredients and are missing the most important
ingredient. If you leave instructions for watering your
plants, shouldn’t you leave instructions for running
your business?
About the Author
Yvonne Weld is the author of The Ultimate Guide to
Creating a Thriving Business and is the owner of
ABLE Virtual Assistant Services. For more information
about The Ultimate Guide to Creating a Thriving Business
and how you can protect your business from unexpected
absences due to injury, sickness or even death. Find out
more information on how you can create a thriving
business by visiting
the Web site. |